25 Comments
User's avatar
Sandie Markle's avatar

I’m doing it. I'm sweating bullets. But it's happening.

Expand full comment
Maggie Hoffman's avatar

Excited to listen, Sandie!!

Expand full comment
Jen Baxter ✒️'s avatar

This is great, Maggie. It's so helpful to lay out all the details we have to think through before taking the leap.

Expand full comment
Maggie Hoffman's avatar

There are many, many ways to do it, of course! But it’s definitely probably more effort and time than most people realize.

Expand full comment
Jen Baxter ✒️'s avatar

Because everyone is making the Substack podcast sound so "easy," I'm always skeptical about falling for that. To make it something fun and valuable, there's a lot to do -- and it's ongoing. Unless you do seasons and take a break.

Expand full comment
Maggie Hoffman's avatar

Doing it on substack as a subscriber perk could make the financial part much simpler—if you have low overhead (no studio) and enough subscribers to cover it!

Expand full comment
Lynn Hill's avatar

I am always filled with admiration when someone sets up their own podcast. I keep toying with the idea myself. But it isn't until you read something like this post, the cost, research and time involved, do you realise it can be all consuming. My son has his own YouTube, and I know what that involves. However, you have given me an idea for my own publication. Not a podcast, but something else.

Expand full comment
Sally Ekus's avatar

What a generous post!! Congrats on the incredible momentum and the transparent info!

Expand full comment
Clarissa Wei's avatar

Love the transparency and the behind-the-scenes insight. Rooting for you Maggie!

Expand full comment
Maggie Hoffman's avatar

Thank you Clarissa! Feels essential that we pool our knowledge as media is in constant flux...

Expand full comment
KV's avatar

Maggie! It’s your friend Kristin. What a great article and (though I am not surprised one bit) how wonderful of you to extend yourself as a resource to all the hopeful podcasters out there! 👸 go girl.

Expand full comment
Betty Williams's avatar

Thank you for such a detailed explanation of your journey and how you’ve made it work! Since my podcast is brand spanking new, I was thrilled to see where my experience has been similar to yours and am taking notes on what I can do differently for the better. Really appreciate this post and really love listening to your podcast!

Expand full comment
Kari Whittenberger-Keith's avatar

Although I have no intention of starting a podcast, this was very interesting. Thanks for the detail; it’s always interesting to know how things “really” work.

Expand full comment
Maggie Hoffman's avatar

I’m sure everyone’s details are different! But the initial research can be overwhelming!

Expand full comment
Meghan Splawn's avatar

This was fun to read even as someone who is out of the podcast world!

Expand full comment
Hillary Dixler Canavan's avatar

Love this transparency!

Expand full comment
Abigail Cerquitella's avatar

this is so great! I so enjoy seeing how other people put everything together and appreciate the transparency.

I'm an editor (for the mentioned Everything Cookbooks podcast!) so if anyone reading is looking for one, reach out!

"Of course, you can also hire an editor for your show at an hourly rate even if you record at home. (If there’s a show you like, listen to the credits to find out the editor’s name—that could be a good place to start.)"

Expand full comment
Maggie Hoffman's avatar

I have listened to hundreds (or more) of episodes you’ve edited and enjoyed them all!

Expand full comment
Abigail Cerquitella's avatar

day. made. thanks!!

Expand full comment
MaryJane's avatar

this is great info, thanks for laying it out so clearly! and your podcast is wonderful.

Expand full comment
Maggie Hoffman's avatar

thank you thank you!

Expand full comment
Alexis deBoschnek's avatar

I admittedly know so little about the world of podcasting and loved reading this! Thank you for your transparency and candid thoughts here. Cheers to many more episodes!

Expand full comment
Maggie Hoffman's avatar

it can be so overwhelming at the start. I hope this helps folks.

Expand full comment
Meghan's avatar

Thanks for this transparency! Your podcast is always my first listen. It’s just so delightful.

Expand full comment
Maggie Hoffman's avatar

Meghan—I'm so happy to hear that you're enjoying it!

Expand full comment